Push Notifications for E-commerce Industry

Adopt fastest communication channel that forces users to act

Long gone are those days when customers use to set-out time to browse an ecommerce website. Today, customers are demanding the convenience of quick browsing to buy products anytime, anywhere. Hence, no online stores can afford to neglect a platform that successfully engages, retains and converts customers with high success rate.

Opportunities for Ecommerce Stores

Utilize sound push notification technology to build a profitable store

Understand
Customers

When users go through the range of products listed on your ecommerce store, they eagerly offer valuable information about who they are and what are they interested in. No matter, whether they are on mobile or laptop, gather these useful information and engage them in conversion with relevant messaging.

Enthral Users with Amazing Shopping Experience

Create an amazing shopping experience to retain them and encourage them to keep coming back with Push Notifications. Provide intent based offers with product images and videos for top of mind recall. Send messages based on events, location, exciting offers and more.

Build
Brand Affinity

Create unique moments with data gathered from the user’s buying habits. Create a “WOW” moment with delightful message that encourages more devotion. Such users tend to give feedbacks for your store and products, which in-turn serves as the valuable information for new users in the buying stage.

How Push Notification can serve your online store?

Push notifications is an efficient marketing platform that makes customers shopping experience more accessible, and helps you to capitalize the opportunities technology and different devices has created. Here is the list for push notification campaigns for e- commerce industries.

Wish list Campaign

All customers have desires that inspire them every single day. The brands that can help fulfil their desires are the ones they tend to remember. When people take efforts and carefully curate their desires through saved wish lists, they create positive experience and build strong bond with that e-commerce store. You get a sense of their preferences, understand what they really want and the brands they like, among others.

Location-Based Campaign

Location-based campaigns can be sent to users within certain geographical area. Deliver relevant messages that’s specific to that time and place. Brands for the first time can connect the behaviours and preferences customers revealed on web and mobile with their online activity. If they have shown interest in a certain product, you can capitalize on it by sending reminder notifications to entice the user to check out that item. Use geo location data to drive high conversion rates.

Cart Abandonment Campaign

The cart abandonment campaign reminds users who have placed an item in their cart but have not purchased to finish checking out. Depending on the type of shopper, try sending messages that respect the level of investment in your brand.

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