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Push Notifications for Finance and Insurance

Utilizing new engagement powerhouse for finance & insurance communications

The smartphone age is completely transforming the way financial institutions engage with their customers. Today’s consumers are demanding close control over their day-to-day finances and hence, expectations for real-time financial information are growing as well. Banks, insurance agencies and credit card issuers are transferring their attention to the most successful communication tool in the recent times: Web Push Notifications.

Opportunities for Finance & Insurance Sector

Strengthen customer relationships over time with real-time communication

Understand Consumer Perspective

Consumers view Push notifications as more informational, optional and advertising platform. We must understand that the consumer is mostly attracted to financial alerts involving security, fraud prevention, fee avoidance and problem avoidance. Financial institutions aiming to strengthen channels of actionable communication must focus on providing such alerts to their customers.

Maximize Customer Experience

Link push notifications to several other banking platforms, such as online and mobile banking, credit card solutions, fraud solutions and cash management solutions to intensify efficiency and builds synergy that maximize the customer experience.

Build Brand Affinity

Create unique, personalized, real-time moments with contextual information gathered from the customer’s buying habits, preferences, and whereabouts. Create a “WOW” moment for them with delightful communication that encourages more devotion to your organisation.

Push Notification Campaigns for Finance Institutes

The BFSI sector continues to be one of the most dynamic and competitive sectors today. The finance institutes including, insurance, loan providers and others incur very high cost to acquire a customer. Hence, here are some of the ways web push notifications can help these users to engage users, acquire them and retain them.

Offer Announcement:

Web push notifications now can be directly used to communicate offers, discounts, and new products. The response rate can be easily enhanced by delivering targeted and segmented push messages.

Cross Selling & Upselling:

Normally, banking and finance sectors adopt email marketing or cold calling to cross sell or up sell their products. Persuading customers to buy added products, is bank's most powerful revenue-boosting tools. Yet, they are unable to cross-sell or upsell effectively because of the low response rate of the other communication mediums. Web push notification are now increasingly being adopted by BFSI institutes to boost their messages engagement rate.

Transactional Communication

Web Push Notifications can also be used to gather user feedback, send reminders and pushing out transactional communication. Payment reminders, can also be sent to users using web push notifications.

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