Push Notifications for Gaming
Hook Gamers & improve the retention rate with web push notifications
Web push notifications have turned out to be a great way of hooking gamers and retaining the ones that are slipping away. It has turned out to be a most important marketing tool in gaming and entertainment industry. But, sad part is not everyone is using it to its full potential. So, let us see how web push notifications can help marketers and gaming industry bosses achieve results they are aiming for.
Types of Push Notifications
Learn about different forms of push messages
A simple push notification, which contains only text in the title and the body along with the website links. Mostly used to deliver the brand or product information.
This type of push notification contains different visual elements, including images, photos and videos. Mostly used to create dazzling customer experiences.
How Gaming & Entertainment Industry can use them?
Enhance Gaming Business Revenues with Push Notifications
Gamers have unique persona that differentiate them from one another. Test engagement campaign to know what works best for your players. Hence targeting definite segments with targeted messages is more important than ever.
Treat your gamers like individuals - send them messages that they really love to interact with, messages that are funny, entertaining or informative. Know: region they live in, what stage are they in your game; when was the last time they played your game? Accordingly segment them and deliver push notifications based on it.
Once a push is sent, direct gamers to a reward section or virtual bundle promotions. Give them a reason to keep looking out for your push notifications. Remember, gamers need to trust your push notification and must feel that they are valuable. So, giveaway more offers and rewards, level ups or speed ups, resources and much more, so that it will benefit your gamers when they come back.
Deliver something fresh and informative messages that may help gamers tackle the difficult situation in the game. Could give them a hint or an insight so that they don’t get stuck on a specific level, ending up aborting the game. This would ultimately reduce their interest level, which won’t serve your gaming business best.
Top push notification campaigns for game promotion
An influential push notifications campaign can bring both loyal and inconsistent users back to the game. Use it to help gamers advance to the next level when they leave the game after being stuck. Push notifications can also be a channel to let your users know about latest game updates or bundle promotions.
It’s possible that, gamers could be playing your game while travelling to work, heading back home. So, use their location to create custom push notifications that push him to get back to your game.
Implement gamification when a player is seriously into your game, playing on daily basis. Use the social media feature to challenge a player in the game, inform him how another player just beat his score!