Push Notifications for Marketing & Advertising
Making marketing efforts more direct, connect with right person at right time
In digital world, marketers and advertisers have a plethora of communication channels to choose from. They are constantly opting for new mediums to grab the attention of users and retain them. But, the competition is fierce, which is forcing them to constantly experiment and spend a huge number of bugs on different channels.
For Marketing & Advertising, Push Notifications are useful for
Types of Push Notifications
Learn about different forms of push messages
A simple push notification, which contains only text in the title and the body along with the website links. Mostly used to deliver the brand or product information.
This type of push notification contains different visual elements, including images, photos and videos. Mostly used to create dazzling customer experiences.
Opportunities for Marketing Agencies
Strengthen customer relationships over time with real-time communication
When users go through the range of products listed on your ecommerce store, they eagerly offer valuable information about who they are and what are they interested in. No matter, whether they are on mobile or laptop, gather this useful information and engage them in conversion with relevant messaging.
Create an amazing shopping experience to retain them and encourage them to keep coming back with Push Notifications. Provide intent based offers with product images and videos for top of mind recall. Send messages based on events, location, interests, exciting offers and much more.
How to Use Push Notification for Marketing more effectively?
Marketers and advertisers can use push notifications to harness the power of fear of missing out to market and sell their products. All they should do is plant an idea in the customers mind that others are getting more out of life than us. This makes the customer anxious and curious, forcing them to buy the product or services.
From a marketer’s perspective, what users search gives them an information about the kind of shopper they are, what they like and What is most important to them. Most online stores have filters that narrow down customer search results by colour, brand, price range, and many more attributes. These filters provide valuable insights into a customer’s preferences. With the knowledge of a customer’s price point you can better envisage the lifetime value of users and nurture top users accordingly
Location based campaigns can be sent to users within certain geographical area. Deliver relevant messages that’s specific to that time and place. Brands for the first time can connect the behaviours and preferences customers revealed on web and mobile with their online activity. If they have shown interest in a certain product, you can capitalize on it by sending reminder notifications to entice the user to check out that item. Use geo location data to drive high conversion rates.