Push Notifications for News & Publishing Industry

Effectively engage readers with customized, engaging content

Website Push notification are now widely used by publishing, media, news websites and blogs to reach and re-engage visitors. This web push is an extremely popular tool among the publishing websites and is being adopted by powerhouse like CNN, Bloomberg, Forbes, New York Times, etc. for better reach, higher traffic and constant engagements.

Types of Push Notifications

Learn about different forms of push messages that can be used to broadcast breaking news, latest gossips, tech articles, sports news, political breakdowns and more.

Text Notification

A simple push notification, which contains only text in the title and the body along with the website links. Mostly used to deliver the brand or product information.

Rich Notification

This type of push notification contains different visual elements, including images, photos and videos. Mostly used to create dazzling customer experiences.

Interactive Notification

Push notification that includes call-to-action buttons to instant actions. Interactive messages are good in engaging users for surveys, feedbacks and more.

Opportunities for News & Publishing Industry

Connecting readers directly with the content of their interest

Better Communication than Emails, SMS & Social Media

Nowadays, Emails, SMS & Social Media do not seem to work much. The results are disappointing as far as conversion of users into customers is concerned. With web push notifications, the re-engagement results are very convincing, subscribers don't miss anything, whether it is a breaking news, new gossip story or a new blog post update.

Deliver Time Sensitive Messages

Send critical, urgent and defining push messages to the readers on any device- laptop, mobile or tablet. Get in touch with the readers on the move. Whether it is a breaking news, stock update, or extreme weather news, push notifications can deliver it instantly with just a click.

Gain Staggering Results

It’s hard to see your painstaking efforts go in vain when those email newsletters stay unread and completely neglected. Use web push notifications to send such messages. One of the advantage of push messages is that it demands an instant action from the subscribers. These notifications are exactly like the app-notifications that have 55% higher open-rate than emails.

How Push Notification can serve news and publishing business?

Web browser Push Notifications is an efficient platform that allows readers to gain direct access to the content they are more likely to interact and act upon. Here is the list for push notification campaigns for retail industries.

Re-engagement Campaigns

Long term success of your content sites like- news industry or blogging website highly depends on building strong, ever-lasting connection with your reader base. But, this depends on reader’s engagement consistency. If the visits of regular website readers begin to drop, web push notification is one such promising tool that can help you counter this situation.

Location Based Campaign

Location based campaigns can be sent to readers within certain geographical area. Deliver relevant messages that’s specific to that time and place. News and media powerhouses can connect the behaviours and preferences readers revealed on web and mobile with their online activity. If they have shown interest in a certain category, you can capitalize on it.

Preference based campaigns

When users go through different news or blog categories on your online content hub, they eagerly offer valuable information about who they are and what are they interested in. No matter, whether they are on mobile or laptop, gather this useful information and engage them in conversion with relevant messaging.

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