What are Push Notifications
Push Notifications are instant messages appearing on your desktop and mobile web browsers. Users receive them even when they aren’t on your website. This makes it an effective marketing automation tool to re-target and engage your visitors.
Why is it important for your business? They increase your website traffic, improve user engagement, and help get more subscribers.
How is Push Notification different from SMS and Email
SMS and Push Notifications share many common features, both are mainly targeted towards the mobile users, and should fit within the required character limit. But Push Notifications can replace SMS text messages and mobile alerts, without requiring any app. Whereas Email tends to get lengthy and lose user interest.
Instant Communication
Open rates for email and texts are comparatively lower. Sending bulk messages does not offer exclusivity or reaches a targeted audience. This results in frustrating users with endless unread SMS or email in their inbox.
Cost
Save money spent on sending text in bulk with unlimited Push Notifications that can be sent even at free of cost. This is helpful especially for small businesses with restraints on their marketing budget.
One Click Subscription
The opt-in process is fairly simple for Push Notifications. Your first time visitor needs to only click on “Allow” when prompted. And they get added to your subscriber list! No need for email IDs or contact numbers. This also saves your time filtering the fake Email IDs that many users give for subscriptions. Quick, real and effective!
High Click Through Rate
One cannot simply ignore a Push Notification. They are eye- catching. Users tend click on them the moment they appear on their screens. Whereas Emails would be lying unopened in user’s inbox or maybe in their spam folder. SMS messages, similar to the other two mediums, are delivered instantly, unless the mobile phone is unreachable. But both email and SMS still rely on notifications to remind the user that they’re lying unread in the inbox.
Compose Messages Quickly
It’s easy to compose a Push Notification and hit send! The steadfast character limit ensures that your messages remain succinct. On the other hand, Emails require a lot of thought and editing before sending them out. This is because emails are longer, with more content. In SMS, you don’t require to have long text though. But you need to add links, if any. Whereas in a Push Notification, just by clicking on it, your user lands on the page specified by you.
High User Engagement
Push Notifications offer a lot of scope to send personalised notifications. You can benefit by adding strong calls to action to improve user engagement. Another element that goes hand in hand with delightful personalization is non-intrusiveness. Push Notifications don’t interrupt user activity. In contrast, emails lay unopened for a long time and might not deliver urgent information. Also, you may not be able to derive high engagement levels when compared to Push Messages. SMS can be personalized as well, but can be obtrusive and may annoy users.
Cross-Platform Delivery
Be it Breaking News, Sale Season or Live Scores, Push Notifications get the message across to your users instantly! They keep your users updated in real-time. What adds to this awesomeness is that they work on mobiles, desktops and tablets! And your user need not even be on your website to receive your notification. Whereas SMS is restricted to the mobiles and Emails can be accessed only when you open the inbox.
The Metrics vouch for Push Notifications
Your Push Notifications performance can be measured precisely with the metrics available. From opt-in rates, clickthrough rates, subscriber count to notifications delivered, you can track all these. And many businesses that use Push Notifications have seen a massive increase in their click rate and subscriber list! This is way higher when compared to Email or SMS marketing.
How do Push Notifications help?
Instant Communication
Open rates for email and texts are comparatively lower. Sending bulk messages does not offer exclusivity or reaches a targeted audience. This results in frustrating users with endless unread SMS or email in their inbox.
Reengage
Save money spent on sending text in bulk with unlimited Push Notifications that can be sent even at free of cost. This is helpful especially for small businesses with restraints on their marketing budget.
Increase the website traffic
The opt-in process is fairly simple for Push Notifications. Your first time visitor needs to only click on “Allow” when prompted. And they get added to your subscriber list! No need for email IDs or contact numbers. This also saves your time filtering the fake Email IDs that many users give for subscriptions. Quick, real and effective!
Better outreach
One cannot simply ignore a Push Notification. They are eye- catching. Users tend click on them the moment they appear on their screens. Whereas Emails would be lying unopened in user’s inbox or maybe in their spam folder. SMS messages, similar to the other two mediums, are delivered instantly, unless the mobile phone is unreachable. But both email and SMS still rely on notifications to remind the user that they’re lying unread in the inbox.
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PushAssist has a great concept. I was looking for a reliable push notification provider that can send messages to my large user base. My click-through rate is more than 20% which is way above I expected. It's a must have service for any website!Katie
StylishandTrendy.com -
This is probably the best and safest push notification service to communicate & engage with your customers. Customer services is exceptional and these guys will go out of their way to solve any issue you may have. I totally recommended you give PushAssist a shot.Kailash Kumbhar
WalkThroughindia.com
Why are Push Notifications important?
The swiftest way to communicate with your users instantly through any devices. Marketers must ensure that they send only relevant messages or something of value, or else it’s likely to annoy your subscribers leading them to unsubscribe or ignore your notifications. Push Notifications help you engage your end users and subscribers with your website, sending push messages they have opted in for, without spamming them. Grab their attention in the most effective manner. It is easily the best way to communicate with your customers and build a loyal, marketable subscriber base.
Opt in
The choice lies with the users to access or deny permission to the website for sending notifications to them. Hence, the opt-in should inform visitors of the value your notifications will be offering to them.
ROI
Generate more revenue and increase traffic with Push Notifications. Get visitors to return to your website with offers or messages, nudging them to click on the notification and perform the desired actions.
CTR
Write compelling copy that attracts the subscribers to click on the notification and visit the landing page linked to it. Engage them with notifications, bringing them back to your website whenever they’re online. This is one of the best tactics to increase website traffic.
No lead capture forms
It’s easy to add subscribers to your list immediately after they visit your website. Discard the process of filling lead forms and getting extra details. Push Notifications make signing up an easier process, without worrying about sharing personal information, or privacy issue.
Built to fulfil your business needs
Web or Browser Push Notifications can easily cater to the diverse communication needs of different industrial segments. It helps you to maintain a strong voice on multiple channels and always stay ahead of competitors without difficulty.
ECommerce & Shopping
Boost both sales & shopper engagement. Convey hot sellers, promote based on buying habits or announce new products with ease
Travel & Hospitality
Drive online bookings, and deliver excellent travel experiences, all with integrated marketing platform of PushAssist.
Fashion & Lifestyle
Amplify your fashion brand by capitalizing on chrome push notification. Promote latest fashion updates and trends with just a click.
Marketing & Advertising
Reach out to active audience with rich media content such as coupons, promos, important alerts, banners and much more!
Finance & Insurance
Send notifications related to banking, insurance, brokerage & credit card to serve the finance market with PushAssist.
Healthcare & Life Sciences
Send patient care alert informing them about drugs, test results, appointment schedules & much more.
Gaming & Entertainment
Drive buzz, entertain & enhance ROI with web push. Everything you need to attract gaming freaks & rich gaming experience.
Retail & Consumer
Build brand loyalty, communicate clearly, & promote special offers & discounts to shipment & delivery notifications.
News & Publishing
Promote your content to drive views, shares and paid subscriptions with smart, targeted push notification campaigns.