How to Segment Visitors in PushAssist Using Google Tag Manager (GTM)

How to Segment Visitors in PushAssist Using Google Tag Manager (GTM)

Segment your audience for targeted campaigns

PushAssist offers a quick and easy way to segment visitors who browse specific pages or of your website, who you can target and send notifications. To segment your visitors with Google Tag Manager (GTM) you need to perform the following steps:

Let us consider that we are creating two segments, namely, segment1 & segment2

Step 1: Login into PushAssist account / control panel.

Step 2: Under Main Menu Section, click on Notifications for the Segments option.

PushAssist Segment Details

Step 3: Click on Segments tab and then on create segment.

Adding PushAssist Segment

Creating PushAssist Segment

Step 4: Log on to your Google Tag Manager (GTM) account and choose the appropriate container. Click New Tag and then click Custom HTML Tag at the right hand menu option for the container.

Create PushAssist JS in Google Tag Manager under New Tag

Installing PushAssist JS in Google Tag Manager under Tag Configuration

Choose Custom HTML Tag in Google Tag Manager

Adding PushAssist Segment JS under Custom HTML Tag in Google Tag Manager

Note: In this case, we assume that our script is installed via GTM on your site.

Reach your customers even when they aren't browsing your website